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Keep Britain Tidy

Marketing

In 2008 'Keep Britain Tidy' launched a campaign to stop smokers dropping their cigarrette ends on Britain's pavements. To help do this, they wanted a 10m cigarette end to put up in Trafalgar Square. Jobs like this involve a lot of planning and designing due to the number of health and safety concerns presented by standing a 10m high, heavy, wind susceptible structure in the middle of a public space.

Credits: Russell Beck Studio


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